2) The Strategic Evolution of Fast Food: How Retail Partnerships Are Reshaping Quick-Service Restaurant Growth

The Rise of Non-Traditional Restaurant LocationsThe quick-service restaurant industry has undergone significant transformation in recent years, moving beyond the traditional model of standalone locations toward more diverse and strategically integrated approaches. This evolution reflects changing consumer preferences, economic pressures, and the need for brands to maximize their market penetration while controlling costs and operational complexity. Non-traditional locations represent a fundamental...

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