Bieber experimented with dance-pop in his third studio album, Believe (2012), and went on to become the first artist in history with five US number-one albums by the age of 18. From 2013–14, Bieber was involved in multiple controversies and legal issues, which had a drastic impact on his public image.In 2015, Bieber explored EDM with Jack Ü as a lead vocalist on “Where Are Ü Now”, which won the Grammy Award for Best Dance/Electronic Recording. The song’s musical direction played an instrumental role in his fourth studio album, Purpose, which produced three US number-one singles: “Love Yourself”, “Sorry”, and “What Do You Mean?”

He became the first artist in history to occupy the entire top three of the UK Singles Chart. Bieber diversified on numerous collaborations between 2016 and 2017, including “I’m the One” and his remix to “Despacito”—both reaching number one on the US Billboard Hot 100 a week apart, making him the first artist in history to chart new number-one songs in consecutive weeks.

“Despacito” was named the greatest Latin song of all time by Billboard and earned Bieber his career-first Latin Grammy Award. In 2019, he released a country collaboration with Dan + Shay, “10,000 Hours”, which won the Grammy Award for Best Country Duo/Group Performance.